donderdag 12 april 2007 / Cultuur & Wetenschap
Spring Academy 2007
Entrepreneurship in the Arts (12-14 April)
In this workshop we will explore how we can use our ability for creativity to become as independent as possible in our profession. You will encounter different visions on entrepreneurship, and we will use these different visions as inspiration to form your own vision. During the week we'll make a plan to start our own business, This business plan can focus on exploring your art better or using your skills in another, more profitable, way. The plan will be presented to an external audience at the end of the workshop.
Trainers: Jeroen Busscher (creative entrepreneur, Amsterdam); Alexey Kazarinov (creative professional, Novosibirsk), Anna Levenson (lawyer and economist, Novosibirsk)
Audience: beginning entrepreneurs in the arts, artists
Informational Campaigns and Internet - Reaching out to your Audience (13-15 April)
What makes communications so successful? What does it take to attract attention, to convince and persuade people to vote, to believe or to buy? Which tools are effective? Do the new techniques like internet, blogging, mailing, internet videos really have an added value? How are they applied? And, do the new techniques have a democratic impact? Is it a tool in the breakdown of hierarchical societies? Does it really change the top-bottom to bottom- top structures?
The essentials of these questions and the debates on new developments is the red thread in our course. The course is open for practitioners, professionals, journalists and students in the field of communications and marketing.
Trainers: Jacques Monasch (Jacques Monasch Consultancy) and Alex Laryanovsky (Marketing Director Novotelecom, Novosibirsk).
Audience: PR managers, people from creative businesses
Marketing in Culture (13-15 April)
Some cultural events are provable marketing successes. Others are provable misfits.
In a fast changing environment like the Russian society we feel the urgency for discussions on new approaches of the public. The establishment of the Creative City of Novosibirsk is a major marketing process in which we should include all the specific efforts of presenting cultural institutes and groups. Let us have fruitful discussions about the many ways we can look upon our own products, events, performances, exhibitions, groups and institutes. And let us finally gather around the central theme: how to reach synergy in our public outings.
Trainers: Pieter Van Empelen (Hermitage aan de Amstel, Amsterdam) Vladimir Zinchenko (Director of the Advertising Agency Effect)
Audience: arts managers and marketing managers as well as artistic leaders of theatre companies, museums, orchestras, and other artistic groups.
Guide to International Cultural Policy and International Cultural Co-operation (13-15 April)
Those individuals, NGOs or institutional bodies that want to widen their scope by exploring possibilities for international co-operation are facing a multitude of aspects that have to be taken into consideration before any international activity is to be undertaken.
The capability of these people to react flexibly and intelligently to unexpected obstacles abroad is crucial. This course will give an insight into those situations and know-how that people who want to work on an international level, have to cope with.
Trainers: Steve Austen, Gleb Firsov (International Early Music Festival, St Petersburg)
Audience: officials from local administrations of Siberian cities.
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